On a recent trip to Target, as I was waiting my turn to check out, I noticed a small chocolate bar made by Scharffen Berger, hardly bigger than a Hershey Snack Size. I was tempted, as I always am with chocolate, to take it home with me.
And then I saw the price. $1.79 for a 1 oz chocolate bar.
I was shocked! And then I wondered what was so special about this tiny chocolate bar that someone would pay that much for it.
I looked a little closer - it was Artisan chocolate. Well, okay, but that really just sounds like putting a fancy name on something and charging big bucks for it.
It's made with organic milk. Okay, I'll pay a little more for organic milk, but almost 2.5 times more?
I tried to resist, but curiosity got the better of me.
Did I get my money's worth? I'm not sure. The chocolate is divine - creamy and rich, just a little darker than most American milk chocolates, with a slightly bitter aftertaste. But would I buy it again? Probably not. I through enough money away on my chocolate habit. I don't need to double the damage, but for an occasional treat, I might splurge.
And that itty-bitty chocolate bar is so cute, how can I not take it home with me?